Don't believe the hype about not believing the hype

An article came my way with the title, “Don’t believe the hype about behavioral economics”.

I don’t have any comments on the article itself. Instead, I have a comment about the article title.

I don’t like it when people tell me “don’t believe the hype about X”. I find this way of speaking to be problematic on many levels:


I don’t care whether something is new or old, a fad or hyped. Don’t try to appeal to me on that debased emotional level when trying to sell me something. Show me whether something works or doesn’t, and I’ll pay attention. Not all old ideas are bad, not all new ideas are bad. But hype about hype is more annoying than hype itself.

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